Infographic about generation differences in media usage in Switzerland
During my Digital Ideation studies at Lucerne University, we learned how to analyze, process and present data in visual appealing and exciting ways.
I decided to visualize the data of Medienmonitor Schweiz about media and opinion formation in Switzerland. In this record are a lot of different informations, for instance about the daily usage of media or how many sympathies people have in various media brands - all differentiated in 14 regions and several age groups.
In my infographic you find the following dimensions: Region, age-group, media-type (TV, Radio, Print, Online) and the values "Marktmacht PMX" and "Markenleistung MLX". For every region I made a diagram, in which I compare the youngest age group (15 - 29) to the oldest age group (60 - 79) by the values PMX and MLX.
For better understanding, I extended the graphic with remarkable facts and informations directly at the affected diagrams.
